BRIEF

Purina StreetVet

Purina Street Vet is the first digital billboard to transform a dog’s natural urge into a health check. We placed digital billboards in dog-friendly areas with high foot traffic. Pheromones were released from the billboard to attract dogs and invite them to pee on it. The urine was collected and directed to a sterile environment to be analyzed in 30 seconds. The billboard then displayed the results.

If potential signs of diabetes, kidney failure, urinary infection, or dietary imbalance were detected, Purina Street Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results, which could be brought to a veterinarian. Dogs just had to listen to their natural urges, and let our unique billboard do its thing. Thanks to Purina Street Vet, monitoring a dog’s health is as easy as a walk in the park.

PRODUCTION

Conçu comme un documentaire, le film est tourné à l’épaule, en lumière naturelle, avec un dispositif de caméra assez léger (Sony FS7 + Focales Canon L). J’ai tourné une dizaine de jours, entre Paris et Lille, pour ramener des images de tout le process de fabrication. Les images avec les chiens ont été tournées dans le studio de Mc Cann, sur fond noir.

INFOS TECHNIQUES

Réalisateur   : Jefferson Lellouche

Chef Opérateur  : Guilhem Touzery

Prix ; 11 Lions

Top 10 Director’s

– Cannes LIONS – GOLD – Health – Street Vet
– Cannes LIONS – GOLD – Direct – Street Vet
– Cannes LIONS – SILVER – Health – Street Vet
– Cannes LIONS – SILVER – Health – Street Vet
– Cannes LIONS – SILVER – Direct – Street Vet
– Cannes LIONS – SILVER – Outdoor – Street Vet
– Cannes LIONS – BRONZE – Outdoor – Street Vet
– Cannes LIONS – BRONZE – Media – Street Vet
– Cannes LIONS – BRONZE – Brand Experience – Street Vet
– CLIO – SILVER – Outdoor – Street Vet

Agence : MC Cann

Prod  : CRAFT

Caméra : Sony FS7

Loueur : Lightyshare